NBA signs new agreements with EA, Take-Two

NBA 2K11

The National Basketball Association has announced new multi-year agreements with both Electronic Arts and Take-Two Interactive, allowing both companies to continue creating new NBA games.

EA and Take-Two will also have the rights to use NBA teams and players in their games. In addition, both publishers will receive additional promotion for their games from the NBA through services such as NBA TV and

EA is set to publish NBA Elite 12 later this year after canceling NBA Elite 11 back in November. The company is also in charge of the arcade basketball series NBA Jam, which may see a new release at some point in the future. Take-Two, on the other hand, will continue its popular NBA 2K franchise.

Sal LaRocca, Executive Vice President of NBA Global Merchandising, explained how these new deals will reward everyone involved.

"We have had successful and longstanding relationships with both 2K Sports and EA Sports," he said. "Extending our agreements with the top sports video game developers continues to maximize our presence in this category, while ensuring our fans the best selection of NBA video games."



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Author: Anthony LaBella View all posts by
My first experience playing a video game blew me away. The fact that Super Metroid was that game certainly helped. So I like to think Samus put me on the path to video games. Well, I guess my parents buying the SNES had a little something to do with it. Ever since then my passion for video games has grown. When I found that I could put words together into a coherent sentence, videogame journalism was a natural interest. Now I spend a large majority of my time either playing video games or writing about them, and I wouldn’t have it any other way.

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