Gamernode: News - Apple trademark hints at future gaming device

Apple trademark hints at future gaming device

Category: Industry, Posted: 02/11/2008 at 01:37PM CST by Eddie Inzauto, Senior Editor

iGame? It appears that Apple isn't content with all of their recent successes in the computer, mp3 player, and cell phone departments. A recent trademark application hints that the company may be getting ready to venture into the videogame arena - namely the handheld market.

Trademark-sleuths Trademork have discovered a very interesting snippet in Apple's newest plans for growth. From their report:

On February 5, 2008, Apple Inc. filed to protect their Apple trademark in relation to "hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games".

Veeeerry interesting. Considering the fact that anything Apple touches turns to freakin' PLATINUM nowadays, this filing has the potential to be huge news. Could we be nearing an all-new race in the handheld market, or will Apple's efforts fall victim to the same fate as so many handheld consoles of the past?

Heck, maybe they won't come out with anything at all. Your guess is as good as mine.

Posted by ChristIllusion on 02/11/2008 at 02:00PM

proably the ipod game? i dunno what to call it but it would play games and music and movies and go on the internet and cost 300 dollars! :P

Posted by Vincent on 02/11/2008 at 02:36PM

It'd better be not as crappy as the iPhone, or iPod, or Mac. Or any of their products.

Posted by Brendon on 02/11/2008 at 03:02PM

I'd much rather have Sega take another go at the console market than Apple.

If it's handheld though, Sega should stay far far away. Stupid GameGear...

Posted by Collision on 02/11/2008 at 03:12PM

Wooot, sounds awesome, hope we get more news about this.

Posted by Sersoft.corp on 02/11/2008 at 04:11PM

what are they gonna call it? the iPlay ? hahaha

anyway, as far as I know apple, they will probably try to target stupid average mp3 users again, and will miserably fail because the games included on the ipod/iphone are good enough for them.

Posted by lskennedy on 02/11/2008 at 09:03PM

YOu know whats gonna happen bananaman? Its gonna be called the i-play, and then your going to feel bad, its like calling a retard retarded (yes i lifted it from the AVGN, but its oho sooo good)

Posted by bu11eTJuNkiE on 02/11/2008 at 09:44PM

Let AVGN predict, would be funny if he got it right again by just making fun of something :P

Posted by cowfish13 on 02/11/2008 at 11:08PM

It's not that hard to realize that some companies have better software than others, and nothing is really straightforward. I don't know why apple is a competitor when certainly their jack of all trades (not really), and sure hell is master at none status is not shooing people away.

MacAir, 1000 dollars more to lug about a pound less of a computer that already isn't that great for anything.

I'm just saying that if they go to the gaming market, they won't follow nintendo, they would follow those systems that never come to be (I can't name one cause they suck so bad).

Posted by Archem on 02/12/2008 at 02:52AM

No. They'll fail before they even get started, because this possibility is a failure.