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GTA IV ads go big. Really big

Category: Industry, Posted: 04/23/2008 at 04:58PM CDT by Frank Ling, Editorial Director

gta IV ad smallThere's a saying that goes, "a picture is worth a thousand words." If this adage is true then the campaign for Grand Theft Auto IV is reaching mammoth proportions as far as the size of ads are concerned.

In downtown Los Angeles, the Hotel Figueroa sports three gigantic murals on the sides of its buildings proclaiming the word that Grand Theft Auto IV is truly coming. The scope of the murals is truly amazing--the artwork spans at least 12 stories high.

Thousands of commuters pass these murals daily and no doubt, there will be at least a few gamers driving by that will pick up the game because of the ads. For a peek at what they look like, look below.

[via nextgen]

gta IV ad big
Posted by Winged One on 04/23/2008 at 07:55PM

I'd like to see what Fox has to say about this...

Posted by cowfish13 on 04/23/2008 at 08:59PM

Awesome, I've been to that hotel!

Posted by cowfish13 on 04/23/2008 at 09:00PM

Also, take that Chicago officials! Saying advertisements of criminals will convince people violence is ok.

Posted by ninjalegend on 04/23/2008 at 11:15PM

It looks like the governator is a ok with the ads. It would be so hippacritical of him, with his hyper violent action movies, not to be.
"Get to the chopper!"

Posted by Kester on 04/24/2008 at 02:31AM

I believe it's "Get to da choppa!"

Posted by Brendon on 04/24/2008 at 02:42AM

You're both wrong, it's "Gettahdachahpa!"

Posted by intooblivion on 04/24/2008 at 07:20AM

I'm buying this game just for the girl eating a lollipop

Posted by vincian on 04/24/2008 at 10:45AM

Take that Jack Thompson!

Posted by ChristIllusion on 04/24/2008 at 02:06PM

CHAPPPPPAAAA!

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