The ESRB website has always been a good place to spot upcoming games before they're officially announced. The two most recent examples I can think of are when the ESRB revealed the existence of Castlevania: Order of Ecclesia for the DS and when they told us that EarthBound would be coming to the American Virtual Console.
So it comes to pass that another good thing must end. When submitting a game to the ESRB for a rating, developers and publishers can now specify whether or not they would like to have an embargo placed. How this works is that when they submit a game's information, they simply list an embargo date and only when that date comes will the ESRB list the game on their website.
It's worth mentioning that companies have the option NOT to list an embargo date, so the leaks may still continue depending on whether or not the company wants to keep the game secret. Granted, most companies may opt to post an embargo, especially if it's a new entry in a high-profile franchise.
[via Nintendo World Report]
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Updated June 4th, 2008
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Lame.
crack down stop what need to be stopped
but some time I think you guys go to far.
why would they keep a game secret? the hype only adds to sales.
because the ersb doesn't make money off of sales. and the ersb is stupid jack thompson nazi.