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Sony wants PS3 to appeal to a broader audience

Category: PlayStation 3, Posted: 07/28/2008 at 07:26PM EDT by Frank Ling, Content Contributor

audienceCasual gaming seems to be having a pretty strong effect on the game industry as the big boss of Sony, Kaz Hirai, has taken notice and will be trying to shift the PS3 into the PS2's shoes...a game console that will appeal to a broader audience.

"If we're talking about the casual gamer, the PS2 is probably the right choice for them. We don't need the PS3 to feel like the console that will appeal to everyone at this point. We don't need to have one console try to be everything to everybody just yet," said Hirai.

He wants the PS3 to evolve. "Just as the PS2 marketing and positioning has evolved over the past ten years, we'll make sure the PS3 messaging evolves as well."

Hirai didn't specifically state what the "evolving message" is going to be, but if he is talking about following the footsteps of the PS2, it will mean moving in a direction that has been the foundation of the PS2...the loyal fans who have a decided interest in a wide range of games.

[via MCV]
Posted by Imonfire on 07/28/2008 at 08:00PM

That's why I loved (and I still love) the PS2. The Gamecube was for 6-10 yrs old kids, the Xbox was for Halo players and the PS2 was for everybody else.

Posted by intooblivion on 07/29/2008 at 08:00PM

Casual gamers suck, just ignore them. I'm pretty sure they're all gay anyway.

Posted by Leonick on 07/30/2008 at 11:58AM

Oh? We are getting more Wii copies like the ones MS wants?? (innovative Avatar system eh?)

And "intooblivion" You got to have some sort of problem, no offence but seriously, the kind of games you play cant in any way make you gay.... Yes i think i know how you mean... but people just need to learn what sort of word gay is and what it is not....

As for casual game, they can be pretty fun sometimes... when you need a break from all the brain dead shooting

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