Atari Vows To Keep Next Gen Game Prices Low

Gamers who own an Xbox 360 and love racing games will have some extremely good news coming to them as Atari has announced the pricing for Test Drive Unlimited. The game, which will retail for a low impact wallet price of only $39.95, will also feature monthly downloadable car packs on Xbox Live Marketplace. The game received high praise at this year,s E3 convention, which included several Best Racing Game awards.

Bruno Bonnell, CEO of Atari emphasized the value and lower price point of their Xbox 360 game offering by stating, “Innovation should be available to everyone, not a privilege for those who can afford high price tags. Our GamersFirst program demonstrated the positive impact of flexibility in pricing. We believe it is our mission to deliver triple-A games that are accessible to the masses. As such, we are offering Test Drive Unlimited – a game that is being positively touted and recognized by the media – for $39.95, and furthermore, will continue users, experiences past launch by featuring new cars and free music for download.”

The gaming public has been going through “sticker shock,” known in the retail industry as the anxiety shown by consumers in reaction to the high pricing of products. In the case of next gen video games, the average price hovers around $60 or more. With Atari and Nintendo,s commitment to keep next gen game prices low, the two gaming companies may force others in the industry to follow suit, if lower game prices prove to be popular with consumers.

Test Drive Unlimited will offer 90 cars, 1,000 virtual miles of racing roads, and a massively open online racing mode (MOOR) which will allow racing fans to go head-to-head with other speed fans in challenges and races. For further information and trailers about this game, click here:


  • Facebook
  • Twitter
  • Myspace
  • Google Buzz
  • Reddit
  • Stumnleupon
  • Delicious
  • Digg
  • Technorati
Author: GamerNode Staff View all posts by

Leave A Response

You must be logged in to post a comment.