EA Sports VP sees uncertain future for retailers


It’s no secret that digital marketplaces are growing more and more popular with each passing year. EA Sports vice president Andrew Wilson thinks it could possibly lead to a bleak future for retailers.

Wilson explained that videogame stores like GameStop may lose business in the coming years.

"There will come a day where I think that people will stop going into Game and GameStop," he said. "And I use those purely as examples of retail."

He then went on to highlight the importance of the consumer’s needs, saying, "It’s important for retailers and us to understand what the consumer wants in the future."

According to Wilson, putting one’s complete faith in the hands of the consumer can be a scary thing.

"The reality is what we’re doing, which is very uncomfortable, which is putting the control in the hands of the consumer and letting them decide how they want to play," he said. "And when you do that it makes us all just a little bit nervous because as humans, in our DNA, we like to have control. Giving control to anyone – our parents, our teachers, our bosses, our kids – is scary. It’s going to be a fun time."

Just last week EA bought PopCap Games in a billion dollar deal, and the company has also launched its own digital distribution shop, called Origin. So it looks like EA is preparing itself for a future where downloadable games may be the focus.



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Author: Anthony LaBella View all posts by
My first experience playing a video game blew me away. The fact that Super Metroid was that game certainly helped. So I like to think Samus put me on the path to video games. Well, I guess my parents buying the SNES had a little something to do with it. Ever since then my passion for video games has grown. When I found that I could put words together into a coherent sentence, videogame journalism was a natural interest. Now I spend a large majority of my time either playing video games or writing about them, and I wouldn’t have it any other way.

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