Gearbox defends in-game advertising

in game adGearbox likes the idea of in-game advertising and isn’t afraid of showing their support, even to the pessimists. Developer Randy Pitchford explained that their recent ad agreements would help improve authenticity in games and increase revenue to make them better. And he assured us that his team hates exploitative advertising as much as you. 

"So, please don’t judge us by the fact that some folks out there do it wrong and with exploitation as their key driving factor. This is not our motivation or intent. Don’t judge us based on fears that may not turn out to be true," said Pitchford.

"Instead, judge us from the result. If you see in-game ads for some stupid product that has nothing to do with the context in which it occurs and actually detracts from the experience, then you can feel justified in bashing the developer, publisher, or advertiser that made that decision."

Pitchford went out of his way to actually show how Gearbox’s latest game Brothers In Arms: Hell’s Highway is implementing in-game ads. And I completely agree; that is a very good way to put in in-game ads, as it doesn’t intrude on the player’s experience.

What do you guys think? Is this the way you envisioned in-game ads to present themselves, or are you still opposed of the whole idea?

[via eurogamer]



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Author: GamerNode Staff View all posts by

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