Obama in-game ads; how much does it cost?

obama adIt’s the day after Barack Obama’s multimillion-dollar infomercial extravaganza. The democratic presidential nominee bought half an hour’s worth of television airtime across 8 cable and major broadcast networks to make his positions known to the American public.

Cost of this project? About a cool 5 million dollars.

But Obama is also buying up ad-space in video games too. The cost of this advertising is a mere drop in the bucket compared to what the infomercial’s price tag was. According to information from the Federal Election Commission, the Obama election campaign spent $44,456.78 to game ad company, Massive Incorporated, for services rendered.

Interestingly enough, one of Obama’s signature speech lines calls for parents to get more involved in their kids’ lives by making sure they do their homework, "and turning off the video games…"

We suppose that Obama means turning off the video games after people see his ads in the games.

Massive Incorporated said that it also asked the McCain camp about the possibility of buying up game-ad space, but was declined by the organizers.

[via gamespot]


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Author: GamerNode Staff View all posts by

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