Rovio looking to expand Angry Birds franchise

Angry Birds

Almost everyone who plays mobile games is aware of Angry Birds. Now developer Rovio is looking to expand the franchise beyond video games.

Included in these new ventures is a line of educational books. They will target children from the ages of four to their teens, and will explore concepts such as geometry using Angry Birds as a platform.

Also being considered is a full feature film using the popular mobile brand. Rovio recently hired David Maisel to help with this project. He is the former chairmen of Marvel Studios, and is currently in talks with potential writers, directors, and financing partners.

There’s no denying that Angry Birds is huge right now, with more than 120 million active monthly players. Whether or not that can translate into a huge entertainment franchise is something that both Rovio and gamers will find out in the coming years.

[Wall Street Journal]


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Author: Anthony LaBella View all posts by
My first experience playing a video game blew me away. The fact that Super Metroid was that game certainly helped. So I like to think Samus put me on the path to video games. Well, I guess my parents buying the SNES had a little something to do with it. Ever since then my passion for video games has grown. When I found that I could put words together into a coherent sentence, videogame journalism was a natural interest. Now I spend a large majority of my time either playing video games or writing about them, and I wouldn’t have it any other way.

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