Study says casual gaming public not well informed

casual gamerWe’re all gamers and certainly know the ins and outs when it comes to the different consoles and games. But I’m sure that at one point, we’ve all seen the less informed consumer make some rather "dumb" choices when it comes to buying a game or a console.

Some rather interesting numbers were released from The Diffusion Group about the different media features for the current game consoles seem to confirm this notion that the uninformed don’t have a clue about video games and related hardware.

According to the report, 80% of game console households have some form of DVD playback or online download store, but only 13% have actually used these options and 30% didn’t even know the console had the ability.

This certainly is not what console manufactures are looking for.

So what does this mean? Well, despite the big push from Microsoft and Sony for their consoles to include these different media options, the consumers simply aren’t using them, let alone knowing what they are.

Of course, the add-ons don’t come free and certainly jack up the console prices, so it looks like consumers aren’t even getting the full bang for their buck.

In the meantime, it looks like Nintendo lucked out from the backlash. Even though they’ve expressed a future DVD playback implementation for the Wii, it looks like they are eyeballing the playing field to see how the consumers are responding to the Xbox 360 and PlayStation 3 on board media features first.


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Author: GamerNode Staff View all posts by

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