Ubisoft: We need more franchises…

AC JadeWhile most of the gaming community isn’t too keen on seeing franchises being cranked out year after year, Ubisoft actually thinks that making more sequels can be a good thing for the game industry because it gives game companies a chance to make the following titles better.

Well, at least that’s the theory.

Fabrice Pierre-Elien, the business development manager at Ubisoft said, "Just to churn out sequel after sequel, we have done that in the past as well, and we are still very keen on establishing franchises.

"But we take the time in between those sequels to make the best possible game, not just another title of which the previous edition was out twelve months ago. The more franchises you have, the more time you can take to make sure the next one is as good as it can be."

But Pierre-Elien also said that Ubisoft isn’t just on the retread treadmill as far as rehashing old game ideas. They also want to make new IPs (intellectual property) too.

"One of our corporate goals is to create new IP, and we’ve been very successful in launching some of them in the past few years. It’s something we’re very keen on, at a global corporate level. So our studios are creating new IPs, we’re also creating new IP with excellent partners – we feel it’s important to have some fresh air in the portfolio."

The reaction, by gamers against franchises, is usually attributed to just a handful of game companies who kick sequels out with astonishing clockwork. Pierre-Elien says that doing good sequels is what makes the idea of franchises work. This does happen on a small scale, but until this is more common, we can probably expect more of the same-old, same-old for some time to come.

[via PSU



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Author: GamerNode Staff View all posts by

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