"Unprecedented" isn't enough for the Wii this Xmas

Reggie says that demand will be this bigIt appears that in its second holiday season, the Nintendo Wii will again suffer from nowhere-to-be-found-except-on-ebay syndrome.

According to Nintendo of America president, Reggie Fils-Amie, production is not expected to satisfy demand for the little white box, even though he himself only recently claimed that "an unprecedented amount" of Wii systems would be available to consumers this time around.

"We’re working very hard to make sure that consumers are satisfied this holiday, but I can’t guarantee that we’re going to meet demand. As a matter of fact, I can tell you on the record that we won’t.

What I can tell you is that typically, our inventory is lasting a day… I don’t think we will know when supply crosses with demand until after the holiday season."

He went on to hype the Wii, saying that it will be the huge demand for the console that will cause the shortage, rather than a small supply.

"The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on."


  • Facebook
  • Twitter
  • Myspace
  • Google Buzz
  • Reddit
  • Stumnleupon
  • Delicious
  • Digg
  • Technorati
Author: Eddie Inzauto View all posts by
Eddie has been writing about games on the interwebz for over ten years. You can find him Editor-in-Chiefing around these parts, or talking nonsense on Twitter @eddieinzauto.

Leave A Response

You must be logged in to post a comment.