Zelnick: Take Two needs to "get bigger"

Zelnick says the company must

According to company chairman Strauss Zelnick, Take Two needs to "get bigger" in years that do not include a Grand Theft Auto game if they want to survive and make a profit.

"We have a worldwide distribution and publishing footprint, and in a GTA year that cost basis is fine, but in a non-GTA year it’s too high," said Zelnick in a recent interview with the Los Angeles Times. "We need to get bigger."

Zelnick then stated that it was their objective to make a profit in a year without GTA.

"The barometer is when we are profitable in a non-GTA year," he said. "I think we can get there. I certainly aspire to it." 

Despite the need to be more profitable, Zelnick told the Times that this will not lead Take Two towards annual GTA releases.

"We can make quality video games and release them in a somewhat more orderly fashion than we have done historically," stated Zelnick. "We’ll stop short of a strictly annual schedule, however, because I think that is the enemy of pushing the envelope creatively."

Take Two has a lot of high profile games releasing through both Rockstar and 2K this year. They will have Red Dead Redemption, Max Payne 3, and LA Noire from Rockstar and Civilization V and Mafia II with 2K.

The company also has the recently announced XCOM reboot from 2K Marin and the unannounced project at Ken Levin’s Irrational Games studio.

[Los Angeles Times]


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Author: Mike Murphy View all posts by
Mike has been playing games for over two decades. His earliest memories are of shooting ducks and stomping goombas on NES, and over the years, the hobby became one of his biggest passions. Mike has worked with GamerNode as a writer and editor since 2009, giving you news, reviews, previews, a voice on the VS Node Podcast, and much more.

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