On Thursday, April 12, Capcom held its annual Gamer’s Day event in San Francisco, California. There they introduced what it has in store for 2007, including its focus as a company as well as upcoming releases.
Capcom made it clear that its aim is to become a more globally-oriented company, catering just as much to the western territories as to its home turf, Japan. Sales and marketing in these previously-ignored areas will be taken to the next level to help achieve this goal. The company wants to cover a wide variety of game styles and reach gamers everywhere, so it will focus on branching out in terms of genre and IP, and will be pursuing western licenses with increased fervor. Also mentioned was the desire to make most games multi-platform, rather than exclusive.
Although Capcom plans to gain a larger presence within the global market, it was stressed that it will still take risks in order to deliver fresh content, so gamers can probably expect more great original titles like Okami in the future. Capcom’s head of R&D, Keiji Inafune, also hinted that the company has many tricks up its sleeve for the coming months.
Interesting, indeed. I’m glad to see Capcom adopting this progressive vision, as it has always been among the industry’s best in my eyes.
