Let’s get it on! In response to the letter sent to FOX headquarters by EA Vice President of Communications Jeff Brown, Fox has invited EA to appear on Live Desk with Martha MacCallum to talk things over.
Stephen Totilo of MTV’s Multiplayer blog, is reporting that FOX has sent "several" invitations to EA to participate in an on-air debate. A PR representative from Fox offered the following comment to Totilo: "Fox News Channel has extended several invitations to EA through a company representative to appear on ‘Live Desk With Martha MacCallum’ to discuss ‘Mass Effect’ and the segment which aired on Monday. We have received no response."
I for one, hope very much that EA sticks up for themselves on the air. But it’s a bit of a quandary because it’s obvious that Fox wants this controversy to continue so they can feed off the ratings. Also, from a business perspective, the last thing EA wants to do is to walk onto live television and associate their company name with a product parents see as pornography. Most parents wouldn’t know that EA was involved, but in the future, that EA label could become a red flag to parents.
It seems that it would benefit EA the most to just let this go, and make sure that the flames die out as quickly as possible. They stand to gain very little by going on that show simply because Fox will be ready to defend themselves and slander their way out of this jam. They’ll probably give EA the same five minutes that they gave Geoff Keighley and then give the last word to a bunch of random correspondents who know nothing about gaming.
Fox knows before the segment even airs what type of message the segment will send. I promise you that Fox has no intention of keeping an open mind in this segment and they’ll overpower the EA representative and play the, "oh it’s hard to be a parent these days," card.
Still, despite having nothing to gain, maybe EA needs to step up for the gaming industry and at least try to stop these types of ignorant people from continually slandering the business. Whether it’s GTA, or Mass Effect, or these so-called studies that prove gaming destroys young minds, it’s about time that gaming stood up for itself.
