LotRO has tripled its revenue since going free-to-play

 A triumph for the struggling MMO.

Free-to-play may actually be the proper way to offer MMOs instead of subscriptions, as Turbine has recently revealed that Lord of the Rings Online has tripled its revenue since switching the game over to that model back in September.

Executive Producer Kate Paiz and Director of Communications Adam Mersky revealed the information in a recent interview during TenTonHammer’s latest podcast.

Back during GDC Online, Turbine announced that both revenue and player base for the game grew considerably since going F2P. During that announcement included stats that over one million new accounts were created, 20 percent of former players had returned, and the game saw a 300 percent increase in concurrent users as well as a 400 percent increase in active players.

Paiz and Mersky also chatted with TenTonHammer about the Rise of Isengard expansion coming to the game sometime in 2011, a cosmetic system revamp, and non-combat pets.



  • Facebook
  • Twitter
  • Myspace
  • Google Buzz
  • Reddit
  • Stumnleupon
  • Delicious
  • Digg
  • Technorati
Author: Mike Murphy View all posts by
Mike has been playing games for over two decades. His earliest memories are of shooting ducks and stomping goombas on NES, and over the years, the hobby became one of his biggest passions. Mike has worked with GamerNode as a writer and editor since 2009, giving you news, reviews, previews, a voice on the VS Node Podcast, and much more.

Leave A Response

You must be logged in to post a comment.