Nintendo 3DS misses sales targets

Earlier this week Nintendo representatives officially confirmed that its latest handheld, the Nintendo 3DS, missed its week one UK sales target.

Despite achieving record-breaking pre-order sales figures the handheld only managed to sell 113,000 units out of Nintendo’s 140,000 projection.

The press release revealed that since the handheld’s disappointing start, Nintendo has elected to cut the number of consoles being shipped to the UK by 10 percent.

In a speech made after the sales slump was published, Nintendo president Satoru Iwata acknowledge the handheld’s lack of strong launch titles as a possible reason.

"Some people may be waiting, thinking that there aren’t yet enough software titles that they want to play," said Iwata. "Therefore, we recognize that we are in a situation where we need to step up our efforts to further promote the spread of Nintendo 3DS."

What this means for Nintendo in the long run remains ambiguous, but with the Nintendo’s next-generation console being prepped for its unveiling later this year, fans may simply be biding their time before partaking in their next fix of Mario goodness.


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Author: GamerNode Staff View all posts by

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