Gamers were in an uproar recently when Activision CEO Robert Kotick made comments suggesting that StarCraft II may contain in-game advertising. Thankfully, Blizzplanet received a follow-up statement from Blizzard stating that there are no such plans, yay!
The statement said, "We have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads." So there we go folks, no Mountain Dew or Red Bull ads during your midnight Zerg rushes.
In somewhat related news, Shacknews confirmed that Battlefield Heroes, EA’s upcoming free to play shooter, won’t contain in-game advertising either, despite early initial reports. Instead, advertisements will be featured on the game’s official website, which you have to visit before launching the game. Also advertisements will be displayed during loading screens and the registration page.
Any fans of in-game advertising here? I know that many are opposing in-game ads but if the ads offered benefits to gamers, like lower game prices, then I think more gamers would tolerate them.
