Ubisoft Q3 sales drop from last year

The big sequel hit for Ubisoft doesn't help to improve sales.

Despite the massive success from third-quarter hit Assassin’s Creed II, Ubisoft has reported today that its sales as a whole for the quarter have decreased from 2008.

The three-month period that ended on December 31 decreased 2.7 percent year-to-year from $678.9 million in 2008 to $678.8 million.

In the bigger picture, the tiny Q3 drop did not help Ubisoft’s sales for the 2009-2010 fiscal year. The company’s sales have dropped 22.5 percent with $906.6 million through the first three quarters. This is down from the $1.17 billion Ubisoft made to this point for the 2008-2009 fiscal year.

"In line with the January 13 announcement, Ubisoft continues to refocus its high-end games strategy by concentrating on more regular releases for its major franchises," said the publisher/developer in a statement. "These refocusing measures also comprise a reduction in new creations investments, which will enable Ubisoft to rebalance its existing resources on a constant headcount basis. This strategy will provide heightened visibility and profitability with a lower level of risk, thereby accelerating the generation of cash flow."

Ubisoft also stated once again that they are expecting approximately $274.3 million in sales for the fourth quarter and $1.2 billion for the full fiscal year.

"Ubisoft expects to return to profitable growth and positive cash-flow in 2010-11," stated the company.

During that time, Ubisoft is looking to release "at least" seven franchise titles including Splinter Cell: Conviction, the new Assassin’s Creed game, Prince of Persia: The Forgotten Sands, a new Raving Rabbids, and recently announced Ghost Recon: Future Soldier. The publisher/developer also plans to release "at least" two new franchises and five online games.



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Author: Mike Murphy View all posts by
Mike has been playing games for over two decades. His earliest memories are of shooting ducks and stomping goombas on NES, and over the years, the hobby became one of his biggest passions. Mike has worked with GamerNode as a writer and editor since 2009, giving you news, reviews, previews, a voice on the VS Node Podcast, and much more.

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