Activision: Guitar Hero still alive

Guitar Hero III

Earlier this year Activision decided to cancel the Guitar Hero franchise, but now it turns out that a comeback isn’t out of the question.

In a recent interview Dan Winters, head of developer relations at Activision, explained that his company isn’t getting rid of the Guitar Hero franchise completely.

"Actually, just to clarify, we’re just putting Guitar Hero on hiatus, we’re not ending it," he said. "We’re releasing products out of the vault – we’ll continue to sustain the channel, the brand won’t go away. We’re just not making a new one for next year, that’s all."

Instead the company is reassessing its priorities and focusing more on major titles. In addition to the DJ Hero franchise and True Crime: Hong Kong, Guitar Hero just doesn’t fit into that new model.

The business unit in charge of Guitar Hero was disbanded as part of the cancellation, with Activision citing the "continued declines in the music genre" as another key reason for the decision.

Perhaps those declines won’t be quite as dramatic in the near future and Guitar Hero can actually make another appearance. Activision certainly isn’t ruling out the possibility.



  • Facebook
  • Twitter
  • Myspace
  • Google Buzz
  • Reddit
  • Stumnleupon
  • Delicious
  • Digg
  • Technorati
Author: Anthony LaBella View all posts by
My first experience playing a video game blew me away. The fact that Super Metroid was that game certainly helped. So I like to think Samus put me on the path to video games. Well, I guess my parents buying the SNES had a little something to do with it. Ever since then my passion for video games has grown. When I found that I could put words together into a coherent sentence, videogame journalism was a natural interest. Now I spend a large majority of my time either playing video games or writing about them, and I wouldn’t have it any other way.

Leave A Response

You must be logged in to post a comment.