Dance Dance Revolution took the videogame arcade scene by storm in the late 90s, and now the popular music title is back in the spotlight. This time around, its influence is extending beyond video games.
Konami has finalized deals with the American Diabetes Foundation, The National Foundation on Fitness, Sports, and Let’s Move in Schools. These new partnerships were formed in order to bring Dance Dance Revolution to fitness and gym classes throughout the United States.
Clara Baum, senior director of strategic marketing and partnerships at Konami, explained the reasoning behind this recent move.
“Dance Dance Revolution Classroom Edition is a logical and groundbreaking next step for Dance Dance Revolution,” she said. “Over the past few years, we’ve created powerful alliances to get our existing Dance Dance Revolution game into hundreds of physical education classrooms across the nation, and now with new collaborations with Dance Dance Revolution Classroom Edition we are poised to get almost every student in the nation more physically fit and moving to Dance Dance Revolution!”
There have been plenty of attempts to create successful home fitness games with titles like Wii Fit and Ubisoft’s Your Shape series. But this transition to exercise games specifically for the classroom is an interesting one that will hopefully yield positive results.