Nintendo to pass on E3 press conference, shifts focus to smaller events


This year’s E3 will be heavily focused on Microsoft and Sony as the two companies reveal more details about their upcoming consoles, so Nintendo has opted to take a different approach and scale down.

In a financial results briefing, Nintendo President Satoru Iwata explained this his company plans to “establish a new presentation style for E3.” This means there will not be a huge press conference like years past – instead, Nintendo will hold separate closed events for American distributors and the Western gaming media.

Iwata went on to emphasize the company’s strong focus on its software lineup for the U.S. market at E3, but he promised information for Japanese audiences as well with the help of the company’s “direct communication tools, such as Nintendo Direct.” Those tools will stand in place of Iwata, who does not plan to speak at the E3 events.

If Nintendo does indeed plan to focus on games at E3 this year, then smaller events seem more reasonable in place of a large-scale conference. It should be interesting to see if this move is permanent or simply a reaction to Microsoft and Sony’s upcoming consoles.



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Author: Anthony LaBella View all posts by
My first experience playing a video game blew me away. The fact that Super Metroid was that game certainly helped. So I like to think Samus put me on the path to video games. Well, I guess my parents buying the SNES had a little something to do with it. Ever since then my passion for video games has grown. When I found that I could put words together into a coherent sentence, videogame journalism was a natural interest. Now I spend a large majority of my time either playing video games or writing about them, and I wouldn’t have it any other way.

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