THQ wants a lower price point for their games

Admittedly, it is an idea born of financial expansion, rather than one born of helping out the consumer, but it’s a welcome idea either way. THQ is planning on lowering the long held $59.99 price point of their releases down to $39.99. The idea, according to THQ president Brian Farrell, is to create a larger install base that can be then sold DLC. Farrell said, "It’s not, ‘how high a price can we get’, but ‘how many users.’"

The $39.99 release sounds awesome, and honestly, so does continued support with DLC. The one possible misstep, is the release of an unfinished title. There is a difference between withholding content to be sold to the consumer later and supporting a game with new interesting content after the release. In any case, any news about video games becoming cheaper, is good news.

The first title to try out this new model is the next MX vs. ATV title. Let’s hope the model works well, and is executed correctly.



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Author: Kyle Hilliard View all posts by

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