Sony replaces Karraker with Sega VP Steinberg

Sega and SonyGamernode recently reported that Sony’s senior director of corporate communications David Karraker was leaving the Company for bluer Skyys. The information we didn’t have was exactly who would be replacing him in the PR department at Sony

Now we know. Former Sega marketing VP Scott Steinberg will be filling a newly created position at Sony, becoming its North American product marketing vice president. He will be responsible for all Playstation hardware, software, and channel marketing as of October 1st, and will find his place in the chain of command just below senior VP of marketing, Peter Dille.

Dille had this to say:

"We are thrilled to have Scott join our team as he brings a wealth of knowledge and experience to the PlayStation marketing staff and the management group here at SCEA. Scott has an ideal blend of experience in digital entertainment and content delivery as well as a proven track record for strategic innovation and implementation within this industry. He will be a critical component for the success of our marketing efforts across the PlayStation brand moving forward."

As well as Sega, Steinberg has held positions at Roxio/Napster, Liquid Audio, Eidos Interactive, and Crystal Dynamics.


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Author: Eddie Inzauto View all posts by
Eddie has been writing about games on the interwebz for over ten years. You can find him Editor-in-Chiefing around these parts, or talking nonsense on Twitter @eddieinzauto.

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